News & Updates

What's up with Dan?

Follow on Facebook or Twitter:



 


Got questions? Want help?

Call (208) 375-7606

     #     #     #

Dan is now on BlogTalkRadio!

Listen to his Creating Passion-Driven Teams show every Wednesday -- noon eastern, 9am pacific.

(If you can't listen live, listen to to the archives)
 
 


How to Create Vision and Mission Statements

 

Most employees scoff at vision and mission statements. Why? Usually what they see is fluff - overly vague generalizations that could apply to almost any company. Additionally, they’re often too long to be recalled by anyone, and therefore, largely useless.
To clarify the two statements, here are some definitions in very simple terms:
Vision Statement: Where you “see” your organization in the future; where you want to go
Mission Statement: What you “do” to get there
 
Example of a Vision Statement: 
Widget Manufacturing will be known worldwide 
as the highest quality widget producer. 
Example of a Mission Statement: 
: Widget Manufacturing strives to:
research and integrate the latest, most reliable widget technology,
use the most reliable widget manufacturing processes, and
provide unparalleled customer service to every widget customer.
The vision statement covers where or what they want to be. 
The mission statement outlines what Widget Manufacturing will do. 
The differences are clear and quite simple.
Does a company need a vision and mission statement to function? Obviously not. The mere fact that so many companies survive without them answers that question. So what's the benefit of having them?
The answer is focus, flow, and a foundation for decisions. In other words, thriving instead of surviving. When people within a company align their efforts with an agreed-upon focus they save both time and frustration, and they make the company more profitable, too.

Most employees scoff at vision and mission statements. Why? Usually what they see is fluff - overly vague generalizations that could apply to almost any company. Additionally, they’re often too long to be recalled by anyone, and therefore, largely useless.

To create useful vision and mission statements, start with these definitions:

Vision Statement: Where you “see” your organization in the future; 

 Where or what you want to be

Mission Statement: What you “do” to get there 

Example of a Vision Statement: 

Widget Manufacturing will be known worldwide as the highest quality widget producer. 

Example of a Mission Statement: 

Widget Manufacturing strives to:
research and integrate the latest, most reliable widget technology,
use the most reliable widget manufacturing processes, and
provide unparalleled customer service to every widget customer.

A proven method for creating a vision statement

A proven method for creating a mission statement

Inquire about facilitation help for creating visions / mission statements

Q)  Does a company need a vision and mission statement to function? 
A)  No. The fact that so many companies survive without them answers that question. 

Q)  So what's the benefit of having them?
A)   Vision and Mission statements provide:

  • focus, flow, and a foundation for decisions. 
  • a direction for thriving instead of surviving. 
  • alignment of efforts and resources.
  • more profitability.*

*According to a Stanford University study in the mid 1990's, S&P 500 companies with mission and vision statements supported by their strategic plans outperformed companies not having mission and vision statements by six to one. 

Back to the Learning Projects page